<section data-role="paragraph" class="_135editor" style="max-inline-size: 100%; margin: 0px; padding: 0px; border: 0px none; z-index: 0; overflow-wrap: break-word !important; outline: none 0px !important;"><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; line-height: 1.75em; overflow-wrap: break-word !important; outline: none 0px !important;">　　为了吸引消费者目光，刺激消费者的购买欲望，时下的商品包装越来越亮丽，越来越耀眼。顾客在选购商品时，其目光在每种商品上停留的时间超不过1.8秒，一家中等规模的超市中拥有的商品不下3万种，为了抢夺顾客的眼球，新颖别致的包装已成为商家重要的杀手锏。当你在超市或商场中购物或闲逛时就会发现，金属效果和全息效果在包装产品上的应用越来越广泛。</p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; overflow-wrap: break-word !important; outline: none 0px !important;"><br style="max-inline-size: 100%; margin: 0px; padding: 0px; overflow-wrap: break-word !important; outline: none 0px !important;"></p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; line-height: 1.75em; overflow-wrap: break-word !important; outline: none 0px !important;">　　烫印技术应用</p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; overflow-wrap: break-word !important; outline: none 0px !important;"><br style="max-inline-size: 100%; margin: 0px; padding: 0px; overflow-wrap: break-word !important; outline: none 0px !important;"></p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; line-height: 1.75em; overflow-wrap: break-word !important; outline: none 0px !important;">　　KURZ转移产品部（TransferProducts）的产品和销售经理SamMcElree先生指出：“香水、巧克力、口香糖、胶片、CD、DVD、卷烟和食品等的包装跟葡萄酒、香槟酒和白酒的精美标签一样，也需要高水准的设计。随着市场竞争的加剧，包装所起的促销作用越来越大。一般来说，引人注目的包装以及通过采用全息箔来实现品牌的认知度”。</p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; overflow-wrap: break-word !important; outline: none 0px !important;"><br style="max-inline-size: 100%; margin: 0px; padding: 0px; overflow-wrap: break-word !important; outline: none 0px !important;"></p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; line-height: 1.75em; overflow-wrap: break-word !important; outline: none 0px !important;">　　目前，烫印已成为一种重要的金属效果表面整饰方法，是增强标签、纸盒、商标等产品视觉效果的一种有效途径，应用相当广泛。烫印方式主要包括热烫印和冷烫印两种，两者都有各自的优势与不足，因此，在实际应用中，应当根据具体情况来选择合适的烫印方式，尤其是在权衡成本与质量时更应注意。</p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; overflow-wrap: break-word !important; outline: none 0px !important;"><br style="max-inline-size: 100%; margin: 0px; padding: 0px; overflow-wrap: break-word !important; outline: none 0px !important;"></p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; line-height: 1.75em; overflow-wrap: break-word !important; outline: none 0px !important;">　　热烫印技术</p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; overflow-wrap: break-word !important; outline: none 0px !important;"><br style="max-inline-size: 100%; margin: 0px; padding: 0px; overflow-wrap: break-word !important; outline: none 0px !important;"></p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; line-height: 1.75em; overflow-wrap: break-word !important; outline: none 0px !important;">　　热烫印技术是指利用专用的金属烫印版通过加热、加压的方式将烫印箔转移到承印材料表面。</p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; overflow-wrap: break-word !important; outline: none 0px !important;"><br style="max-inline-size: 100%; margin: 0px; padding: 0px; overflow-wrap: break-word !important; outline: none 0px !important;"></p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; line-height: 1.75em; overflow-wrap: break-word !important; outline: none 0px !important;">　　1.热烫印技术的优缺点</p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; overflow-wrap: break-word !important; outline: none 0px !important;"><br style="max-inline-size: 100%; margin: 0px; padding: 0px; overflow-wrap: break-word !important; outline: none 0px !important;"></p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; line-height: 1.75em; overflow-wrap: break-word !important; outline: none 0px !important;">　　热烫印技术的优点主要包括以下几点。</p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; overflow-wrap: break-word !important; outline: none 0px !important;"><br style="max-inline-size: 100%; margin: 0px; padding: 0px; overflow-wrap: break-word !important; outline: none 0px !important;"></p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; line-height: 1.75em; overflow-wrap: break-word !important; outline: none 0px !important;">　　(1)质量好，精度高，烫印图像边缘清晰、锐利。</p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; overflow-wrap: break-word !important; outline: none 0px !important;"><br style="max-inline-size: 100%; margin: 0px; padding: 0px; overflow-wrap: break-word !important; outline: none 0px !important;"></p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; line-height: 1.75em; overflow-wrap: break-word !important; outline: none 0px !important;">　　(2)表面光泽度高，烫印图案明亮、平滑。</p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; overflow-wrap: break-word !important; outline: none 0px !important;"><br style="max-inline-size: 100%; margin: 0px; padding: 0px; overflow-wrap: break-word !important; outline: none 0px !important;"></p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; line-height: 1.75em; overflow-wrap: break-word !important; outline: none 0px !important;">　　(3)烫印箔的选择范围广，如不同颜色的烫印箔，不同光泽效果的烫印箔，以及适用于不同基材的烫印箔。</p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; overflow-wrap: break-word !important; outline: none 0px !important;"><br style="max-inline-size: 100%; margin: 0px; padding: 0px; overflow-wrap: break-word !important; outline: none 0px !important;"></p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; line-height: 1.75em; overflow-wrap: break-word !important; outline: none 0px !important;">　　(4)热烫印工艺还有一个突出优点，就是可以进行立体烫印。采用电脑数控雕刻制版（CNC）方式制成立体烫印版，使烫印加工成的图文具有明显的立体层次，在印刷品表面形成浮雕效果，并产生强烈的视觉冲击效果。立体烫印能够使包装具有一种独特的触感。</p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; overflow-wrap: break-word !important; outline: none 0px !important;"><br style="max-inline-size: 100%; margin: 0px; padding: 0px; overflow-wrap: break-word !important; outline: none 0px !important;"></p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; line-height: 1.75em; overflow-wrap: break-word !important; outline: none 0px !important;">　　正是由于热烫印工艺具有上述诸多优点，受到了广大用户和消费者的青睐，应用十分广泛。但是，热烫印工艺需要采用特殊的设备，需要加热装置，需要制作烫印版，因此，获得高质量烫印效果的同时也意味着要付出更高的成本代价。</p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; overflow-wrap: break-word !important; outline: none 0px !important;"><br style="max-inline-size: 100%; margin: 0px; padding: 0px; overflow-wrap: break-word !important; outline: none 0px !important;"></p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; line-height: 1.75em; overflow-wrap: break-word !important; outline: none 0px !important;">　　ITWFoilmark公司的国际销售部经理ChrisCorbett先生指出，轮转热烫印滚筒的价格较高，在热烫印工艺成本中所占的比重较大，是热烫印工艺的主要成本因素。同时他还指出，在过去的五六年中，热烫印滚筒的价格已经有了很大程度的降低，且降幅高达50％。除了降低烫印滚筒的成本外，热烫印系统供应商还向烫印速度极限发出了挑战。以前，由于热烫印速度的限制，大部分热烫印工作都是脱机完成的，现在的情况已经大不相同了。几年前，热烫金机的烫印速度还达不到5000张/小时，而目前不论是平台式热烫金机还是滚筒式热烫金机，速度都能够达到7500～12000张/小时。当然，烫印速度的快慢与所用机器的类型也有一定的关系。生产速度的不断提高，极大降低了热烫印成本。</p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; overflow-wrap: break-word !important; outline: none 0px !important;"><br style="max-inline-size: 100%; margin: 0px; padding: 0px; overflow-wrap: break-word !important; outline: none 0px !important;"></p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; line-height: 1.75em; overflow-wrap: break-word !important; outline: none 0px !important;">　　2.热烫印技术发展趋势</p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; overflow-wrap: break-word !important; outline: none 0px !important;"><br style="max-inline-size: 100%; margin: 0px; padding: 0px; overflow-wrap: break-word !important; outline: none 0px !important;"></p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; line-height: 1.75em; overflow-wrap: break-word !important; outline: none 0px !important;">　　热烫印技术今后的发展趋势之一就是联机热烫印。</p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; overflow-wrap: break-word !important; outline: none 0px !important;"><br style="max-inline-size: 100%; margin: 0px; padding: 0px; overflow-wrap: break-word !important; outline: none 0px !important;"></p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; line-height: 1.75em; overflow-wrap: break-word !important; outline: none 0px !important;">　　热烫印箔化学性能的提高，为烫印速度的大幅提升提供了可靠保证，因此，目前热烫印工艺已经能够联机完成，而且，联机热烫印工艺的应用今后会越来越普遍。此外，单张纸折叠纸盒印刷正朝着卷筒纸印刷方向发展，这也为联机热烫印工艺创造了条件。</p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; overflow-wrap: break-word !important; outline: none 0px !important;"><br style="max-inline-size: 100%; margin: 0px; padding: 0px; overflow-wrap: break-word !important; outline: none 0px !important;"></p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; line-height: 1.75em; overflow-wrap: break-word !important; outline: none 0px !important;">　　热烫印工艺的另一个发展趋势就是先烫后印，即烫印之后再在烫印箔上进行叠印。先烫后印工艺同样得益于烫印箔化学性能的改善和提高，从而可以采用UV油墨在烫印箔上进行印刷。先烫后印工艺能够提供更加卓越的装饰效果，并提高图像的视觉吸引力。</p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; overflow-wrap: break-word !important; outline: none 0px !important;"><br style="max-inline-size: 100%; margin: 0px; padding: 0px; overflow-wrap: break-word !important; outline: none 0px !important;"></p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; line-height: 1.75em; overflow-wrap: break-word !important; outline: none 0px !important;">　　烫印之后再叠印不透明或者透明的彩色油墨，可以实现迷人的效果，为包装设计者提供无穷的设计方案，并为设计者提供了充分展现自己创作才华的广阔空间。</p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; overflow-wrap: break-word !important; outline: none 0px !important;"><br style="max-inline-size: 100%; margin: 0px; padding: 0px; overflow-wrap: break-word !important; outline: none 0px !important;"></p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; line-height: 1.75em; overflow-wrap: break-word !important; outline: none 0px !important;">　　</p><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; line-height: 1.75em; overflow-wrap: break-word !important; outline: none 0px !important;"><br style="max-inline-size: 100%; margin: 0px; padding: 0px; overflow-wrap: break-word !important; outline: none 0px !important;"></p></section><section class="_135editor" data-role="paragraph" id="autoparagraph" style="max-inline-size: 100%; margin: 0px; padding: 0px; border: 0px none; z-index: 0; overflow-wrap: break-word !important; outline: none 0px !important;"><p style="max-inline-size: 100%; margin-bottom: 0px; clear: both; min-height: 1em; cursor: text; overflow-wrap: break-word !important; outline: none 0px !important;"><br style="max-inline-size: 100%; margin: 0px; padding: 0px; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;, sans-serif; font-size: 17px; caret-color: rgb(255, 0, 0); overflow-wrap: break-word !important; outline: none 0px !important;"></p></section>